Trainer – Matt Greenough
Dylan Thomas invited us to begin at the beginning. But, what does that mean? Should you start with a bang? Or ease your way in? Should you build a case methodically, or start with your conclusion and work backwards from there? A joke? A story? One thing is for certain, people’s attention spans are narrowing all the time and so we have to work all the harder to get our voices heard. In this Masterclass, we’ll discuss how to put your best foot forwards right from the start when you are speaking in public, giving a speech or presenting.
About the trainer
Matt worked as the Chief Special Adviser in the Welsh Government before starting his own communications consultancy, Words Matter Ltd. As the most senior adviser in Government, his job was to communicate complex and competing priorities internally for Ministers and the First Minister and shape external messaging for the media and stakeholders. During his career in politics Matt handled more crises than he cares to remember, working with senior politicians and officials to shape communications strategies. He continues to teach crisis communications, speechwriting, leadership techniques and media management to public sector leaders across the UK. As a trainer he leans heavily on his real-world experiences of working in a highly pressurised and political environment and works hard to ensure the courses have serious practical value to the participants.