Trainer – Richard Nosworthy
We’ve seen a huge shift to online media, but TV remains the most popular news source in Wales. So being able to harness its reach and influence is a crucial skill for campaigners and communicators.
This half-day course will help you use the power of broadcast news to influence decision makers, stakeholders and the public.
It’lll take you through a strategic approach to developing a plan and messaging, engaging with journalists, and preparing content to achieve effective coverage. We’ll also cover how to support spokespeople and manage risks, as well as working bilingually.
Who’s it for?
Communications professionals and others working on non-profit campaigns who want to achieve political or public influence using the media.
What will I learn?
By the end of the morning, you will:
· Understand how broadcast media can help you achieve influence and awareness
· Learn what broadcast journalists are looking for, and how to engage with them effectively
· Know what preparations you need to make to secure good coverage and manage risks
The course will look in particular at the Welsh context and include consideration of bilingual coverage.
Format
This is an Online course, run on the Zoom platform. Please note our courses are not recorded. See our full terms and conditions at www.nujtrainingwales.org for more information about our booking procedures, cancellation policy and more.